How do you highlight rural appeal to developers and companies looking to relocate? Say exactly who you are, for one thing. The art director and I built a concept that captures the vibe of the rural Midwest and plays up the strengths of the client as confident, skilled, and enthusiastic.
Economic development
Referring physicians
For a client who wanted to stand out from a crowded field of lifestyle photography and drive home their emphasis on collaboration with referring physicians, we landed on a surprising image and a poetic approach to copy. Connections within the nervous system serve as a metaphor for collaboration among specialists, referring physicians, and patients.
Nicotine tax education
Smoking comes with a lot of costs that most people don’t think about, and a nicotine tax would cut into a lot of them and in ways beyond the obvious. We put the facts up front to help highlight the importance of curbing smoking.